MBA (Executive 48 Cr.) (Major Marketing)

This course explores the fundamental principles and concepts of management, focusing on the basic roles, skills, and functions essential for effective leadership. It provides a thorough examination of historical management developments and theoretical aspects alongside the practical application of managerial processes. Learners analyze the interactions between an organization's environment, technology, and human resources to achieve high performance. The content encompasses key functions such as planning, organizing, staffing, leading, and controlling. In addition, it addresses social and ethical responsibilities and the management of change in the 21st century. Emphasis is placed on applying these concepts to achieve organizational goals effectively in a competitive landscape.

This course provides a comprehensive understanding of marketing terms and the various environments influencing business activities in the 21st century. It emphasizes the critical analysis of both internal and external factors affecting organizational performance and the application of strategic marketing tools. The course begins with the development of marketing strategies and plans, including the analysis of Strategic Business Units. It then progresses to identifying market segments, analyzing consumer markets, and dealing with competition using models like Porter’s forces. Furthermore, it explores setting product strategies, pricing programs, and integrated marketing communications. Emphasis is placed on managing the development process for new market offerings to enhance competitive advantage.

This course introduces the use and users of financial information in business decision-making. It focuses on the practical skills required to analyze, record, and process financial data to produce accurate accounting information. The course begins with foundational concepts such as the basic accounting equation and the recording process involving journals and ledgers. It then progresses to adjusting accounts, completing the accounting cycle, and preparing financial statements for both service and merchandising concerns. In addition, learners explore inventory systems, concepts of depreciation, and the structure of accounting information systems. Significant emphasis is placed on maintaining internal controls and managing cash to prevent fraud and ensure financial integrity.

This course offers an in-depth exploration of various forms of business communication and the environments in which they occur. It focuses on analyzing internal and external communication processes to assess their significance for organizational effectiveness. The course begins with foundational concepts such as communication objectives, media selection, and overcoming physical or socio-psychological barriers. It then progresses to practical applications including the preparation of business letters, resumes, and job applications. Furthermore, students develop skills in oral communication, such as negotiating, presentation techniques, and group discussions. Additional emphasis is placed on report writing and the use of modern electronic communication tools like email to facilitate professional interaction and enhance managerial performance.

This course examines how managers utilize accounting information to facilitate planning, control, and decision-making within an organization. It explores the scope and functions of management accounting while distinguishing it from financial and cost accounting. The course begins with essential cost terms and classifications, focusing on the analysis and measurement of cost behavior. It then progresses to materials control, Economic Order Quantity calculations, and Cost-Volume-Profit analysis for break-even determination. Furthermore, learners study variable and absorption costing methods along with the preparation of functional and master budgets. Significant emphasis is placed on standard costing and variance analysis for direct materials, labor, and overhead to optimize operational efficiency.

This course highlights the significance of Human Resource Management as a vital field of study and a central function within modern organizations. It focuses on applying HRM principles and techniques to solve major personnel issues and case problems. The course begins with foundational concepts such as the roles of HR managers and the strategic management process. It then progresses to human resource planning, job analysis, recruitment, and the selection of qualified personnel. In addition, students explore employee training and development, performance management, and various appraisal methods. Emphasis is placed on understanding job stress and motivational theories to enhance employee productivity and organizational performance in a globalized business world.

This course provides a comprehensive analysis of the financial environment and the critical decisions required to maximize firm value. It focuses on the balance model of the firm, emphasizing the identification, timing, and risk management of cash flows. The course begins with the roles of financial managers, the agency problem, and various methods of raising capital through public issues. It then progresses to financial statement analysis, utilizing tools like common-size statements and the Du Pont identity to evaluate firm performance. Furthermore, learners explore financial modeling and risk analysis in capital budgeting through scenario and sensitivity analysis. Additionally, emphasis is placed on leasing agreements and their financial implications for corporate growth.

This course introduces the principles and practices of conducting academic and professional research in business. It explores quantitative, qualitative, and mixed methods approaches, focusing on how to select the most appropriate methodology for a specific problem. The course begins with defining the research problem and developing an analytical approach involving hypotheses. It then progresses to research design, encompassing exploratory, descriptive, and causal studies. Furthermore, learners study various data collection methods, sampling techniques, and measurement scaling. Significant emphasis is placed on testing hypotheses and the ethical interpretation and reporting of findings to support managerial decision-making and contribute to the existing body of business knowledge.

This course focuses on the process of creating and sustaining competitive advantage in a dynamic global business environment. It explores the strategic management process, emphasizing the roles of corporate governance and stakeholder management. The course begins with evaluating the external and internal environments using tools such as value chain analysis and the resource-based view of the firm. It then progresses to business-level strategies, corporate-level diversification, and international strategies for global market expansion. Furthermore, students examine organizational design, implementation tasks, and the vital role of strategic leadership and ethics. Significant emphasis is placed on strategic evaluation and control systems, including the use of the balanced scorecard to monitor performance.

This course analyzes the essential features of management information systems and their strategic role in modern business. It focuses on the IS framework, distinguishing between data and information while exploring the major roles of information technology. The course begins with foundational concepts of e-business, including the implementation of ERP, CRM, and SCM systems for enterprise linking. It then progresses to examining the relationship between organizations and IT, focusing on organizational structures and the behavioral impacts of technology. Furthermore, students explore systems for collaboration and teamwork to enhance business benefits. Significant emphasis is placed on business intelligence, database management, and the practical application of software for organizational efficiency.

This course provides a comprehensive understanding of behavior within organizations by examining the influence of individuals, groups, and structures. It focuses on the psychological and social factors that shape employee attitudes, motivation, and effectiveness. The course begins with foundational concepts such as individual abilities, learning theories, and the impact of personality and values on performance. It then progresses to exploring job satisfaction, perception, and individual decision-making processes. Furthermore, it delves into motivation theories and their practical applications, alongside organizational communication and group dynamics. Emphasis is placed on analyzing power tactics, political behavior, and their consequences to enhance managerial leadership and overall organizational success in diverse environments.

This course provides a thorough introduction to the concepts and techniques of project management throughout its life cycle. It focuses on identifying and appraising investment opportunities while distinguishing project management from traditional operations management. The course begins with market and demand analysis, including situational assessments and forecasting. It then progresses to technical analysis, manufacturing processes, and social cost-benefit analysis using the UNIDO approach. Furthermore, learners master network techniques such as PERT and CPM for time estimation and scheduling. Additional emphasis is placed on managing projects within the context of Bangladesh, addressing local planning procedures and institutional involvement. Finally, the course utilizes SMART analysis to ensure projects are relevant to organizational goals.

This course is designed to develop students' advertising and promotion-related skills within a modern organizational context. It focuses on describing, explaining, and applying fundamental Integrated Marketing Communication concepts. The course begins with an introduction to the promotional mix, including advertising, direct marketing, and sales promotion. It then progresses to examining the role of advertising agencies and the consumer behavior perspectives that influence the decision-making process. Furthermore, learners study the basic models of communication, exploring source attributes such as credibility and common message appeals. Significant emphasis is placed on establishing IMC objectives using the DAGMAR approach, budgeting for programs, and implementing creative strategies to enhance brand visibility.

This course familiarizes students with the definitions and concepts of consumer behavior, building a foundation for critical thinking. It focuses on the psychological and social factors that shape buying behavior, including personality, motivation, and individual needs. The course begins with the impact of the digital revolution and the use of diverse research paradigms. It then progresses to market segmentation, dynamics of perception, and theories of consumer learning. Furthermore, students analyze attitude formation, persuasive communication, and the power of reference groups. Significant emphasis is placed on the influence of culture and subculture, the diffusion of innovations, and various models of consumer decision-making to foster effective relationship marketing.

This course defines and explains the essential terms and processes of marketing research to support informed decision-making. It focuses on critically analyzing marketing research problems and management research problems within their environmental contexts. The course begins with developing research designs, including exploratory and conclusive studies. It then progresses to qualitative methods such as focus groups and quantitative survey methods. Furthermore, learners master measurement scaling, questionnaire design, and sampling processes. Significant emphasis is placed on fieldwork, data preparation, and advanced statistical analysis like factor analysis, culminating in professional report preparation to provide data-driven insights for effective marketing strategies.

This course develops the theoretical and practical competencies needed to manage marketing efforts in turbulent global environments. It focuses on international marketing management, emphasizing analytical skills and intercultural awareness. The course begins with the drivers of globalization and the various entry modes for international expansion. It then progresses to the cultural context of business, utilizing Hofstede’s typology and trade theories to understand market implications. Furthermore, students explore global information systems, marketing research strategies, and global segmentation. Significant emphasis is placed on sourcing strategies, global brand development, and environmental influences on global pricing. Additional study covers global advertising and the leadership skills required to control global marketing efforts effectively.